Director of Content & Product Marketing

Stockholm Marketing Last application: 2019-07-06

About Sinch

Sinch brings businesses and people closer with tools enabling personal engagement. Our cloud communications platform reaches every mobile phone on the planet, in seconds or less, through mobile messaging, voice and video.

Sinch has been profitable from the start and has continuously grown its business both organically and through 9 acquisitions. With a revenue of over 4bn SEK (R12M), global presence and highly profitable, we are one of Sweden’s largest SaaS/Cloud companies. We are publicly listed on Nasdaq Stockholm.

Our expert teams are built from some of the most experienced in the industry. We employ people from all over the world, from all walks of life and from all backgrounds. We work together, feeding on our diversity to make us stronger, and we encourage each other to be the best we can be. Innovation drives us, and we challenge ourselves every day.

The Role

We are now looking for a Director of Content & Product Marketing.  We offer a challenging and dynamic role in a growth company with the opportunity to build a world class content marketing team, evolve Sinch’s product marketing and play a crucial role in the creation of a new marketing organization. This role reports directly to the CMO.

What you’ll do

  • Creation and execution of Sinch’s content marketing strategy
  • Creation and execution of Sinch’s product marketing plan
  • Hire, train and lead a team of content and product marketing specialists across content creation (text, video, audio, engineered marketing etc), and content promotion across email, search, social, messaging etc
  • Collaborate with sales (Enterprise / Inside) and product leaders and teams to deliver specific content and product marketing programs,
  • Collaborate with your peers in Content & Product Marketing, Growth and Brand and Communications to ensure the overall marketing objectives are met


Who you are

  • Experienced leader in content and product marketing
  • Hands on experience of creating a content strategy and leading execution across all stages of the buyer journey
  • Hands on experience at content creation both in-house and via agency partners
  • Hands on experience and knowledge of driving results through a comprehensive mix of content promotion across marketing automation, performance marketing, SEO, website conversion optimization, PR etc
  • Experience of driving growth at a high growth global SaaS or software organization
  • Experience of achieving results through leading marketing automation (Pardot, Marketo, Hubspot etc), CRM (Salesforce), Analytics & Atrtribution (Google Analytics, Bizible etc) and other marketing technology tools
  • Experienced at collaborating across functional and regional business units to achieve results
  • A team player who can work both strategically and tactically, who is full of energy and eager for a new and exciting challenge

This is a new role where you will be a central leader in creating a new marketing organization to support the next phase of Sinch’s growth globally. We look forward to hearing your ideas of how this can be done.


In this recruitment we work together with Head Agent and we would like you to apply through this link: